SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success complied with a familiar pattern: gain continuously, conserve strongly, buy a home, and plan for retired life. Yet Gen Z is coming close to cash with a fresh viewpoint. Instead of concentrating solely on lasting buildup, this generation is focusing on equilibrium, hea

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